Individuals do not seek satisfaction from products, from their actual selection, purchase and use. Rather satisfaction stems from anticipation, from imaginative pleasure-seeking. People’s basic motivation for consumption is not therefore simply materialistic. It is rather that they seek to experience ‘in reality’ the pleasurable dramas they have already experienced in their imagination. However, since ‘reality’ can never provide the perfected pleasures encountered in daydreams, each purchase leads to disillusionment and to longing for ever-new products. There is a dialectic of novelty and insatiability at the heart of contemporary consumerism.
Campbell (via ieatshampoo)

Source: ieatshampoo

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