Apple's aesthetic dichotomy
When Steve Jobs first introduced the iPhone - perhaps his greatest product presentation - he joked that the iPhone was an iPod with a rotary dialing system on the front. It was deliberately absurd, and the audience duely delivered the anticipated laugh. (I’m reliably informed that an early prototype of the phone actually did feature such an interface.)
But no one laughs when Apple delivers a calendar application for the iPad that tries its hardest to look like a real-word desktop calendar pad, complete with fake leather and “torn” pages.
Still fewer have a chuckle when they see the new Address Book app on Mac OS X Lion, or the even more recent Find My Friends iPhone app.
These apps, and many more besides, all stem from a completely different, and I would say opposite aesthetic sensibility than the plain devices they run on.
