<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>This is a graphic designer/sparkly sunshine’s online chest of inspirational odds and ends — feel-good music, words to live by, amazing stuff by other creatives, etc. — and digital journal in which she ponders ~issues~ and charts work progress.

I am Rachel and I won’t be satisfied with pushing pixels around a screen; I want to make magic. Talk to me: hi at rachel-tai dot com.</description><title>I sparkle!</title><generator>Tumblr (3.0; @rachel-tai)</generator><link>http://www.rachel-tai.com/</link><item><title>“Less, but better.”

A Conversation with Dieter Rams...</title><description>&lt;iframe src="http://player.vimeo.com/video/31743309" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;b&gt;“Less, but better.”&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;A Conversation with Dieter Rams (by &lt;a href="http://vimeo.com/31743309"&gt;Andrew Birchett&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/17651977620</link><guid>http://www.rachel-tai.com/post/17651977620</guid><pubDate>Wed, 15 Feb 2012 18:07:10 +0800</pubDate></item><item><title>£25 for a logo?!</title><description>&lt;a href="http://www.logodesignlove.com/cheap-logo-services"&gt;£25 for a logo?!&lt;/a&gt;: &lt;blockquote&gt;&lt;p&gt;Like many other products and services, it’s never going to be too hard to find a cheaper option. But, as the painfully obvious saying goes, you get what you pay for. Buy a cheap car, it’ll break down more often. Buy a cheap meal, it won’t taste very nice. Buy a cheap haircut… you get the idea.&lt;/p&gt;

&lt;p&gt;But is there a place in the industry for logo design being sold in this way? Unfortunately, we think the answer is yes. &lt;b&gt;People or companies who aren’t particularly interested in the way they present themselves can’t be blamed for spending as little money as possible on a service they don’t see value in.&lt;/b&gt;&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.rachel-tai.com/post/17650157834</link><guid>http://www.rachel-tai.com/post/17650157834</guid><pubDate>Wed, 15 Feb 2012 16:09:55 +0800</pubDate></item><item><title>Learn to draw.

Saul Bass gives advice to design students.</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/S7l0mIlzx_I?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;b&gt;Learn to draw.&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=S7l0mIlzx_I"&gt;Saul Bass gives advice to design students.&lt;/a&gt;&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/17650001221</link><guid>http://www.rachel-tai.com/post/17650001221</guid><pubDate>Wed, 15 Feb 2012 16:00:54 +0800</pubDate></item><item><title>Inspiration vs. Imitation</title><description>&lt;a href="http://www.jessicahische.is/obsessedwiththeinternet/andbeingresponsivelyinspired/inspiration-vs-imitation-2"&gt;Inspiration vs. Imitation&lt;/a&gt;: &lt;p&gt;Fantastic piece on unintentional copying by the super-awesome &lt;a href="http://twitter.com/jessicahische"&gt;@jessicahische&lt;/a&gt;.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/13761681514</link><guid>http://www.rachel-tai.com/post/13761681514</guid><pubDate>Mon, 05 Dec 2011 10:46:00 +0800</pubDate></item><item><title>Books I’d buy because of the covers alone — especially...</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_lvo9sf3i1D1r2kooso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Books I’d buy because of the covers alone — especially Aphorisms’.&lt;/p&gt;

&lt;p&gt;Book covers by &lt;a href="http://jacketmechanical.blogspot.com/search?q=kafka"&gt;Peter Mendelsund&lt;/a&gt; (via &lt;a href="http://jasonsantamaria.com/articles/kafkaesque"&gt;Jason Santa Maria&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/13721480768</link><guid>http://www.rachel-tai.com/post/13721480768</guid><pubDate>Sun, 04 Dec 2011 17:17:03 +0800</pubDate></item><item><title>Branding for I Do Films by Two Paperdolls: love the vintage,...</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_luy897NNIl1r2kooso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Branding for &lt;a href="http://idofilms.com/"&gt;I Do Films&lt;/a&gt; by &lt;a href="http://twopaperdolls.com/"&gt;Two Paperdolls&lt;/a&gt;: love the vintage, romantic styling (via &lt;a href="http://www.designworklife.com/2011/11/10/christina-beck-i-do-films-branding/"&gt;design work life&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/13052758106</link><guid>http://www.rachel-tai.com/post/13052758106</guid><pubDate>Sun, 20 Nov 2011 15:46:19 +0800</pubDate></item><item><title>Paul Shaw on The Kerning Game</title><description>&lt;a href="http://imprint.printmag.com/typography/the-kerning-game/"&gt;Paul Shaw on The Kerning Game&lt;/a&gt;: &lt;p&gt;The first time I tried KernType I didn’t realize what the “rules” were until I had failed at several of the test words. But even after that my scores were often pathetic. I think I only got four of the ten test words right. However, when I looked at the solutions that MacKay proposed I didn’t feel so bad. I disagreed, sometimes violently, with them. My failed scores began to look like a badge of honor. To see if that really was the case I played the game a second time, paying more attention and trying to achieve perfect scores for each test word. But I failed. This time I only got three right.&lt;/p&gt;

&lt;p&gt;KernType is a wonderful idea for teaching typography students and others about good letterspacing, but in practice it needs much work. It is not just that some of its solutions are faulty or are open to debate. There are no explanations for its solutions, no discussion about the problems that each word and its letter combinations pose, and no overall notion of what constitutes good spacing. Adding these would make KernType a useful product instead of just a bar game for type geeks.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/13048817864</link><guid>http://www.rachel-tai.com/post/13048817864</guid><pubDate>Sun, 20 Nov 2011 13:31:39 +0800</pubDate></item><item><title>Apple's aesthetic dichotomy</title><description>&lt;a href="http://madebymany.com/blog/apples-aesthetic-dichotomy"&gt;Apple's aesthetic dichotomy&lt;/a&gt;: &lt;p&gt;When Steve Jobs first introduced the iPhone - perhaps his greatest product presentation - he joked that the iPhone was an iPod with a rotary dialing system on the front. It was deliberately absurd, and the audience duely delivered the anticipated laugh. (I’m reliably informed that an early prototype of the phone actually did feature such an interface.)&lt;/p&gt;

&lt;p&gt;But no one laughs when Apple delivers a calendar application for the iPad that tries its hardest to look like a real-word desktop calendar pad, complete with fake leather and “torn” pages.&lt;/p&gt;

&lt;p&gt;Still fewer have a chuckle when they see the new Address Book app on Mac OS X Lion, or the even more recent Find My Friends iPhone app.&lt;br/&gt;&lt;br/&gt;
These apps, and many more besides, all stem from a completely different, and I would say opposite aesthetic sensibility than the plain devices they run on.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/13048091276</link><guid>http://www.rachel-tai.com/post/13048091276</guid><pubDate>Sun, 20 Nov 2011 13:12:09 +0800</pubDate></item><item><title>"Individuals do not seek satisfaction from products, from their actual selection, purchase and use...."</title><description>“Individuals do not seek satisfaction from products, from their actual selection, purchase and use. Rather satisfaction stems from anticipation, from imaginative pleasure-seeking. People’s basic motivation for consumption is not therefore simply materialistic. It is rather that they seek to experience ‘in reality’ the pleasurable dramas they have already experienced in their imagination. However, since ‘reality’ can never provide the perfected pleasures encountered in daydreams, each purchase leads to disillusionment and to longing for ever-new products. There is a dialectic of novelty and insatiability at the heart of contemporary consumerism.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Campbell (via &lt;a href="http://ieatshampoo.tumblr.com/" class="tumblr_blog"&gt;ieatshampoo&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.rachel-tai.com/post/13046046130</link><guid>http://www.rachel-tai.com/post/13046046130</guid><pubDate>Sun, 20 Nov 2011 12:21:12 +0800</pubDate></item><item><title>The Tweaker — the real genius of Steve Jobs.</title><description>&lt;a href="http://www.newyorker.com/reporting/2011/11/14/111114fa_fact_gladwell?currentPage=all"&gt;The Tweaker — the real genius of Steve Jobs.&lt;/a&gt;: &lt;p&gt;&lt;b&gt;Jobs’s sensibility was editorial, not inventive.&lt;/b&gt; His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it. After looking at the first commercials for the iPad, he tracked down the copywriter, James Vincent, and told him, “Your commercials suck.”&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;“Well, what do you want?” Vincent shot back. “You’ve not been able to tell me what you want.”&lt;/p&gt;

&lt;p&gt;“I don’t know,” Jobs said. “You have to bring me something new. Nothing you’ve shown me is even close.”&lt;/p&gt;

&lt;p&gt;Vincent argued back and suddenly Jobs went ballistic. “He just started screaming at me,” Vincent recalled. Vincent could be volatile himself, and the volleys escalated.&lt;/p&gt;

&lt;p&gt;When Vincent shouted, “You’ve got to tell me what you want,” Jobs shot back, “&lt;i&gt;You’ve got to show me some stuff, and I’ll know it when I see it.&lt;/i&gt;”&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.rachel-tai.com/post/12500177300</link><guid>http://www.rachel-tai.com/post/12500177300</guid><pubDate>Tue, 08 Nov 2011 12:04:00 +0800</pubDate></item><item><title>typetide:

Caslon Clock by Copal (photograph by Barry...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lubc1yX3Ni1qzcgero1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://typetide.tumblr.com/post/12485390093/caslon-clock-by-copal-photograph-by-barry-smith" class="tumblr_blog"&gt;typetide&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;a href="http://www.flickr.com/photos/studiosmith/2827858478/in/pool-37365872@N00"&gt;Caslon Clock by Copal&lt;/a&gt; (photograph by Barry Smith)&lt;br/&gt;
Typeface: &lt;a href="http://new.myfonts.com/fonts/bitstream/caslon-540/?testdrive=src%3Dcustom%26text%3D12%252010%26size%3D124%26fg%3D000000%26bg%3DFFFFFF%26w%3D720%26goodies%3Dfit%252Cot.liga%26seed%3D28%26browser%255B%255D%3Dmac_106_firefox_3_6&amp;refby=typographica"&gt;Caslon 540&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.copal-de.com"&gt;Copal&lt;/a&gt; is a Japanese manufacturer who made flip clocks, including the Caslon series, in the 1950s–1970s. They now specialize in small electric motors.&lt;/p&gt;

&lt;p&gt;More Caslon clocks:&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.flickr.com/photos/rdlstudio/3723781643/" title="Goodwill Find by ryando, on Flickr"&gt;&lt;img src="http://farm3.static.flickr.com/2463/3723781643_b538402dfb.jpg" width="500" height="328" alt="Goodwill Find"/&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?ff3=4&amp;pub=5574989137&amp;toolid=10001&amp;campid=5336979068&amp;customid=Caslon+Clock&amp;mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FOrange-pop-art-flip-clock-Copal-Japan-Model-Caslon-101-%2F230688065409%3Fpt%3DLH_DefaultDomain_0%23ht_620wt_1180"&gt;&lt;img src="http://f.cl.ly/items/0f1Q3P252K230x1x3w2Q/Screen%20Shot%202011-11-07%20at%203.21.11%20PM.png"/&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.flickr.com/photos/pardonmyvintage/3522160311/" title="Retro Caslon flip clock by Christina @ PMV, on Flickr"&gt;&lt;img src="http://farm4.static.flickr.com/3635/3522160311_33fd864bcd.jpg" width="500" height="285" alt="Retro Caslon flip clock"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.rachel-tai.com/post/12498389655</link><guid>http://www.rachel-tai.com/post/12498389655</guid><pubDate>Tue, 08 Nov 2011 11:23:13 +0800</pubDate></item><item><title>Sometimes, I get stuck at “sob” and have no idea how...</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_lu8pj3H6Lr1r2kooso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sometimes, I get stuck at “sob” and have no idea how to continue…&lt;/p&gt;

&lt;p&gt;/ /&lt;/p&gt;

&lt;p&gt;the circle of woe (by &lt;a href="http://www.flickr.com/photos/gemmacorrell/6286086586/in/photostream"&gt;gemma correll&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/12415195787</link><guid>http://www.rachel-tai.com/post/12415195787</guid><pubDate>Sun, 06 Nov 2011 21:01:50 +0800</pubDate></item><item><title>"Market research is what you do when your product isn’t any good."</title><description>“Market research is what you do when your product isn’t any good.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.nytimes.com/2011/10/07/opinion/the-man-who-inspired-jobs.html?_r=1&amp;pagewanted=all?src=tp"&gt;The Man Who Inspired Jobs&lt;/a&gt;&lt;/em&gt;</description><link>http://www.rachel-tai.com/post/11231640878</link><guid>http://www.rachel-tai.com/post/11231640878</guid><pubDate>Mon, 10 Oct 2011 00:46:51 +0800</pubDate></item><item><title>dustymoney:

Dusty Signs

Sweet promo clip for traditional sign...</title><description>&lt;iframe src="http://player.vimeo.com/video/29532876" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://dustysigns.com/post/10607895977" class="tumblr_blog"&gt;dustymoney&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Dusty Signs&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Sweet promo clip for traditional sign painter &lt;a href="http://dustysigns.com/"&gt;Dan Madsen&lt;/a&gt; by &lt;a href="http://vimeo.com/hunternjohnson"&gt;Hunter Johnson&lt;/a&gt;.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/11138112244</link><guid>http://www.rachel-tai.com/post/11138112244</guid><pubDate>Fri, 07 Oct 2011 20:27:19 +0800</pubDate></item><item><title>theoinglis:

Portraits of typographers by Nous Vous.
The faces...</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_lsk0u5iNy81qb8tmao1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://theoinglis.tumblr.com/post/11027058573" class="tumblr_blog"&gt;theoinglis&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Portraits of typographers by &lt;a href="http://www.nousvous.eu/"&gt;Nous Vous&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The faces behind the faces! oh and Gill looks suitably creepy!&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.rachel-tai.com/post/11092972866</link><guid>http://www.rachel-tai.com/post/11092972866</guid><pubDate>Thu, 06 Oct 2011 13:47:14 +0800</pubDate></item><item><title>prettyclever:

Eat Real Festival 2011

Wow, the people of The...</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_ls4z5wN7vh1qa2wo7o1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://prettyclever.tumblr.com/post/10735208857" class="tumblr_blog"&gt;prettyclever&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;a href="http://theblackharbor.com/collective_work/eat-real-festival-2011/"&gt;Eat Real Festival 2011&lt;/a&gt;&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Wow, the people of &lt;a href="http://theblackharbor.com/"&gt;The Black Harbour&lt;/a&gt; make very good work! I love the illustrations by &lt;a href="http://jaydecardinalli.com/"&gt;Jayde Cardinalli&lt;/a&gt;.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/10770950280</link><guid>http://www.rachel-tai.com/post/10770950280</guid><pubDate>Thu, 29 Sep 2011 01:25:40 +0800</pubDate></item><item><title>Beautiful bespoke numerals by Studio8 Design in Elephant...</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_ls6n9tCiV11r2kooso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Beautiful bespoke numerals by &lt;a href="http://www.studio8design.co.uk/"&gt;Studio8 Design&lt;/a&gt; in Elephant Magazine, issue 5.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/10725969744</link><guid>http://www.rachel-tai.com/post/10725969744</guid><pubDate>Tue, 27 Sep 2011 21:10:40 +0800</pubDate></item><item><title>typeverything:

Typeverything.com - Salvation by Jonathan...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_ls4ky5ThF91qh0381o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://typeverything.com/post/10683251354" class="tumblr_blog"&gt;typeverything&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Typeverything.com - Salvation by &lt;a href="http://zawada.com.au/2010/12/salvation/"&gt;Jonathan Zawada&lt;/a&gt;.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Can you see it? I love this! Check out the &lt;a href="http://zawada.com.au/work/commercial/"&gt;rest of his portfolio&lt;/a&gt; too.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/10720487836</link><guid>http://www.rachel-tai.com/post/10720487836</guid><pubDate>Tue, 27 Sep 2011 14:20:19 +0800</pubDate></item><item><title>gurafiku:

Japanese Poster: Handwritten Calligraphic Logos....</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_lrda11gajU1qaz1ado1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://gurafiku.tumblr.com/post/10557432811" class="tumblr_blog"&gt;gurafiku&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Japanese Poster: Handwritten Calligraphic Logos. 2011&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Black, white and red were made to go together.&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/10591786691</link><guid>http://www.rachel-tai.com/post/10591786691</guid><pubDate>Sat, 24 Sep 2011 17:52:12 +0800</pubDate></item><item><title>“Our Fonts, Our Friends” is the first in a series of...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/EBFGCc7KLVg?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;blockquote&gt;“Our Fonts, Our Friends” is the first in a series of retro science films about fonts, from Veer. In this installment, the narrator discusses font styles, how to choose your font, and where to find an endless supply of affordable fonts.&lt;/blockquote&gt;

&lt;p&gt;Veer Presents: “Our Fonts, Our Friends” (by &lt;a href="http://www.youtube.com/watch?v=EBFGCc7KLVg&amp;feature=player_embedded"&gt;VeerIdeas&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.rachel-tai.com/post/10511448938</link><guid>http://www.rachel-tai.com/post/10511448938</guid><pubDate>Thu, 22 Sep 2011 13:36:05 +0800</pubDate></item></channel></rss>

